This ad is particularly powerful because the model is well dressed, groomed, and could be attractive based on her outline…but she’s hiding her face. No matter how good you feel on the inside, one glance at any reflective surface can melt your confidence. Why it’s effective: For those of us who had a hard time with acne, you know this feeling. And only at an angle can you see the full picture. Meanwhile, the other side shows a woman pushing back against them. One side of the billboard shows a group of armed militants fighting a battle. Thanks to BBC, we can visualize that statement. Why it’s effective: We often hear “There are two sides to every story”. If the company can keep an interesting couple like this together, then they’re claiming they can keep anyone together. They go for an emotional storytelling approach instead. As you can see, they don’t try to explain their product on this billboard. Why it’s effective: SnoreStop is a company that sells anti-snore products. This is a great example of a non-technical billboard design that’s emotional and effective. The compelling backdrop carries a strong message that stands on its own without the need for explanation. No witty taglines or clever messaging to persuade us other than the “” link. This billboard ad design lets us interpret the message ourselves. Why it’s effective: Powerful messages don’t always need to be clever, genius, or break the 4th wall. No way I’m driving by this billboard twice. I bet this billboard design was effective at keeping that area safe. The bloody image is a gruesome road safety reminder during rainy conditions. But come back again on a rainy day, and this billboard transforms into something out of your nightmares. Why it’s effective: During a normal sunny day, you see a happy school photo of a boy. Because of the installation’s size, it sparks curiosity and interaction. This billboard, which stands in the middle of the road, is in the shape of a giant blade. Why it’s effective: It is made abundantly clear exactly how sharp Martor’s products are with pigeons cut cleanly in half littering the ground below it. With only 7 words, the billboard design did its job. The text “LOOK AT ME.” is a bold and polarizing statement. It gets one message across clearly - domestic violence should be stopped. You cannot help but feel sympathy when looking at a billboard like this. Why it’s effective: This is one of the most straightforward billboard designs on this list. You physically feel the claustrophobia even if you’re glancing at it from a busy highway. And that’s exactly what Edina Realty wanted to represent by completely overloading the billboard. Why it’s effective:I feel physically and emotionally exhausted just looking at the stacked cardboard boxes. Tired of the piling death tolls, the Colorado State Patrol took matters into their own hands and commissioned this billboard to go up on major highways. The heart-wrenching visual combined with the message “TAILGATING ISN’T WORTH IT.” sends a clear message to all motorists in Colorado.ġ.3 million people die from auto accidents each year according to a study by ASIRT. The billboard does actually have a crumbled texture. Why it’s effective: What you see isn’t an illusion. Colorado State Patrol: Tailgating Isn’t Worth It The billboard is a masterpiece in terms of design and engineering as it’s showing the actor crying with real tears flowing from his eyes. Ad agency WAX created this billboard in anticipation of the Calgary International Film Festival. Why it’s effective: It’s an example of a perfect union between design and ingenuity.
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